Tuesday, February 9, 2010

Top 3 best/worst leads

How The Citizens United Ruling Can Save Print Journalism
huffingtonpost.com
The Supreme Court's recent decision in Citizens United -- which, by a 5-4 ruling, will allow corporations to drown out the voices of Americans not equipped to spend millions of dollars to bend the ears of their public servants -- is not going over well with the public.

I consider this a bad news lead because the headline is about print journalism and it doesn't mention that until the third paragraph. I wanted to know journalism's solution asap. Also the lead only alludes to the fact the Supreme Court's decision took away limits to how much corporations are allowed to donate to campaigns.

Stimulus foes see value in seeking cash
washingtontimes.com

Sen. Christopher S. Bond regularly railed against President Obama's economic stimulus plan as irresponsible spending that would drive up the national debt.

I thought this was a pretty bland lead. All is states is who the story might be about and why he was against the Obama stimulus package, nothing more. I want to know why he's in the news, what's happening or what he's purposing the president do to help mend the country.

Houston, We Have a Problem: Meeting the Threat of Cyber Vulnerability
huffingtonpost.com

"Houston, we have a problem" was a classic American understatement. When Apollo 13 was in desperate straits, we saw technologists coming together, harnessing their ingenuity and empowered by government, to turn things around in a moment when disaster in outer space was approaching inevitability. Today, America has a problem with the potential of disaster approaching inevitability in cyber space, and the vulnerability remains open and unaddressed.

The problem I had with this story is that it really doesn't address the problem until the third sentence. The second sentence was ok because it told of Americas reaction to such a key point in history. I think the lead could have been way catchier like this....

Americans have the potential of disaster approaching inevitability in the world of cyber space that will make them hark back to one of America's classic understatements, "Houston, we have a problem."

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